People. Plants. Progress.

Better days
brew here.

Meet Téy. A yerba mate brand making room for a different daily ritual: earthy leaves, warm water, and a moment that belongs to you.

Discover Téy Explore the ritual

Rooted in tradition. Open to your everyday.

Yerba mate and a bombilla overlooking mountains in warm morning light

Our starting promise

Clarity over claims.

Straightforward language. No miracle promises or wellness shortcuts.

Tradition, respected.

An introduction to mate that acknowledges its South American roots.

A welcome, not a rulebook.

Practical guidance for curious first-timers and familiar drinkers alike.

01 / The everyday ritual

Less rush.
More ritual.

Mate is more than a drink. It is a way to pause, pour, and reconnect—with yourself or with the people around you.

Get to know the leaf

A little leaf.
A lasting tradition.

Yerba mate is made from the leaves of Ilex paraguariensis. Naturally caffeinated and distinctly earthy, it has long been enjoyed across South America.

The heart of Téy

Make a little room

Start with yerba mate, a gourd or suitable cup, and a bombilla—the filtered straw used for traditional mate.

Warm, not boiling

Moisten the leaves with a little cool water first, then add warm water. Avoid boiling water, which can make the infusion harsh.

Pour. Sip. Repeat.

Sip through the bombilla and refill with warm water. Take your time, and let the flavor change with each pour.

First pour: a practical brewing guide

Fill your gourd about halfway to two-thirds with yerba. Tilt it to gather the leaves on one side, leaving a space for water.

Add a little cool water to that space and let it absorb. Place the bombilla into the damp area, then pour water at about 70–80°C. Let boiling water cool first.

Leave the bombilla in place while you sip and refill. Stop when the flavor fades. For a milder introduction, use less yerba and adjust your next brew to taste.

Yerba mate contains caffeine. Keep your own caffeine preferences in mind.

02 / Same roots. Brighter horizons.

More life.
Naturally.

Mate’s story begins with the Indigenous Guaraní people and the forests of South America. Today, preparing and sharing mate remains part of everyday life across the region.

Téy’s invitation is simple: get to know the leaf, respect where it comes from, and make a little space for the ritual. A quiet morning. A conversation. A moment outside.

Natural energy for a brighter you. Yerba mate contains caffeine; enjoy it in a way that suits you.

03 / The campaign hub

Small moments.
Stories worth sharing.

A suggested weekly rhythm for building awareness. Explore draft ideas and captions below; these posts are ready to adapt, and aren’t scheduled or published.

Weekly content calendar

Creative library / Reel draft

The first pour

Film the leaves, the warm water and that first sip. Use natural morning light and keep the pace unhurried.

Suggested caption

Better days brew here. A little yerba, warm water and a moment that belongs to you. Start with the ritual. #Téy #YerbaMate

Read the brewing guide

04 / Keep in touch

A little Téy
in your inbox.

Join the list for brewing inspiration, brand stories and future Téy updates.

Better daysbrew here.